Marketing and Energy Efficiency in Mobile Telecoms

March 30, 2010

Potential exists for energy efficiency despite consumer disinterest
This is a guest contribution by my colleague Dr. Werner Kunz, Assistant Professor of Marketing at the University of Massachusetts, Boston. Professor Kunz recently collaborated with consultants A.T. Kearney in a survey-based study demonstrating little consumer interest but the potential for energy efficiency in the industry.
Marketing experts know [...]

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